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Do you all remember when the GameCube came out? Do you remember the media furore? Because I don’t. I think Nintendo marketed with this people fighting in the middle of a glass box or something shit. What an awful campaign. No one remembers it and the console is now defunct.

Do you remember when the best game ever (Zelda: Ocarina Of Time) came out? Remember that brilliant tagline to the advert you saw like twice over the Christmas period? “Save the world, get the girl!”. If everybody wasn’t touting Zelda to be the best game ever I think many would have overlooked the game due to the absolutely shit tagline.

Nintendo have always been wank at marketing but with the DS and Wii they must have finally employed some new suckers because they seriously know what they are doing now, right? I could go on and on about the Touch Generations adverts and the “casual audience” marketing of the Wii but there’s something particular I want to talk about: “Why every guy should buy their girlfriend Wii Fit”.

Now everyone knows sex sells and hence why the recent Youtube craze which has seen an influx of videos depicting scantily-clad ladies playing away at Wii Fit. An obvious viral marketing strategy and an absolutely fantastic one at that.

With most people now oblivious to Internet advertising and to some degree Television advertising (Sky+ generation?) companies are having to find new ways to promote their products and I really do think this is a fantastic way of marketing Wii Fit. Of course, it’s possible the videos haven’t been created under Nintendo’s back but I seriously doubt that.

What I am impressed by (if this is a viral marketing tactic) is the sheer cunning that Nintendo’s team have gone to. It’s almost like subliminal marketing. You have the power of the chick wobbling her bits about, the power of the title (”Why you should buy your girlfriend Wii Fit” is particularly powerful as it suggests that by buying your game you’re gonna improve your sex life) and it’s also a free medium of promoting the game worldwide.

It’s genius. Simply genius. I can’t help but think the girls playing the game look a bit silly though?